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CHANEL Officia Blog

How Aspinal of London reworked a cult handbag for the new season

Its an impressive feat for any designer to court a fan base as varied as HRH The Duchess of Cambridge, Gigi Hadid, Olivia Palermo and Selena Gomez, but for Aspinal of Londons creative director, Mariya Dykalo, it doesnt come as a surprise.  Fans of Aspinal share a sense of sophistication and an eye for timeless, elegant designs,  she tells Harpers BAZAAR UK.  The women who carry our handbags make decisions that they know will last beyond a single season.  In a fashion climate where the lifespan of trends seems ever shorter and the speed and ubiquity of fast fashion more breakneck than ever, Aspinals timeless ethos is one that is finding a loyal and growing audience.  In todays world, its so important to buy less but buy better,  Dykalo insists.  Customers dont want to make a purchase that will go out of fashion in a year or less. 
It was for this reason that Dykalo and the Aspinal team decided to revisit the brands heritage for the new season, crafting a collection that reworks its iconic  Mayfair line in new sizes, colours, and finishes. The boxy shape  complete with a chic top handle and practical cross body strap  combined with the croc print finish and gold hardware details has made the Mayfair a consistent bestseller since its inception. Gomez wore a white iteration with a leggy, all black ensemble while out in New York City, while The Duchess of Cambridge owns multiple versions, including classic black, soft taupe, and burgundy.  Its one of our most versatile silhouettes,  says Dykalo.  It strikes the perfect balance between an everyday crossbody, and an elegant evening bag. 
For the new collection  dubbed  Mayfair Mania  Dykalo and her design team reworked the classic style with five new limited edition metallic finishes, which are available exclusively online. The perfect update for the impending party season, the shades include bronze, blue and rose gold, all finished with the brands signature quilted chain strap.  I was thinking a lot about how to innovate this style through new colours while still retaining the core beauty of the bag, and metallics were an intuitive direction,  says Dykalo.  We wanted to create an explosion of opulence and glamour  something unexpected, wondrous and desirable. 
The team also experimented with size, re releasing the Midi, Mini and Clutch styles in a classic palette of midnight blue, mocha, ivory and black, but also introducing a brand new  Nano shape into the fold. Adorable and micro, the petite Nano is only big enough to house a credit card, a lipstick and your house key  but what else does one need for a glam night on the town these days? As the fashion world embraces the fabulous frivolity of a return to the Roaring Twenties, pragmatism and sensibility are suddenly on the outs and joy making for its own sake is back on the menu. On that front, there are few pieces that scream fun for the sake of fun, such as a nano sized metallic blue handbag, particularly one that can be clipped onto its larger, more sensible siblings as an adorable bag charm for an elevated 9 5 look.
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From the 2.55 to the Boy, a History of Chanel Handbags

All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.


To appreciate the history of Chanel handbags, one has to start with the origins of the purse itself. For the society ladies of Western Europe in the 18th century, bags were effectively pockets, detached from garments and worn around the waist with a band beneath layers of skirt. By the end of the century, however, narrow neo classical silhouettes could no longer camouflage a pocket, so it became a visible purse: a pochette with looped handles. This went on for about a century and a half before Gabrielle Chanel came along and thought, Cant a girl get something hands free? And thus, the chain strapped crossbody bag came into fashion.
In 1909 the House of Chanel was born, founded by the elegant yet swashbuckling Gabrielle  Coco  Chanel. Though shes best known for her nubby bouclé jackets, she started off making accessories hats, to be exact at a millinery shop on Pariss Rue Cambon. As it so famously goes, her Catholic orphanage upbringing instilled in her a unique appreciation for the austerity of the ecclesiastical garb of nuns. (Her rearing with the sisters of the Sacred Heart of Mary in Aubazine, France, stopped short, however: Its believed that Gabrielles frequent dalliances with aristo men introduced her to jersey fabric, then a textile for mens undergarments.)


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Farfetch launches designer handbag resale service in the Middle East

Online e tailer extends its Second Life platform to the UAE, Kuwait and Saudi Arabia
Online fashion retailer Farfetch has launched its Second Life service in the Middle East, allowing consumers to trade in their pre loved designer handbags, in exchange for credit that can be used towards purchases on the site.


Following a successful launch in Europe and the United States, Second Life is being rolled out in the UAE, Saudi Arabia and Kuwait. The initiative is being run in association with The Luxury Closet.


Customers can submit information and photographs of their bags online. These will be reviewed and a proposed price will be sent back within two working days. If the price is accepted, the bag is sent off for verification, free of charge. Once verification is complete, Farfetch will credit the customer with the agreed value, which can be used to purchase new items on Farfetch.com.
 The luxury fashion industry is increasingly aligning with sustainable fashion,  says Giorgio Belloli, Farfetch s chief commercial and sustainability officer.


 Like the online luxury market, the pre owned luxury market is growing rapidly and is forecast to reach $64 billion within the next five years. After the successful launch of the Farfetch Second Life pilot programme in the European market last year, and in the United States, we are excited to bring this service to our consumers in the Middle East.


 Extending the useful life of fashion items is absolutely critical to the sustainability of the industry. Enabling services, such as Farfetch Second Life, that make it easy for customers to do this, also offers an attractive opportunity to engage luxury consumers to shop with Farfetch. We re thrilled to scale this model globally and are looking forward to expanding the categories consumers can give a second life to, Belloli adds.
The service is part of Positively Farfetch, the company s mission to contribute to a more positive and sustainable fashion ecosystem.


As part of this mission, the brand offers a wide selection of  conscious  products, produced with positive environmental and social considerations in mind, and has launched the Donate service, which allows consumers in Europe and the US to make donations to charitable causes and receive Farfetch credit in return.


A Fashion Footprint Tool will help consumers easily identify and understand the environmental impact of their wardrobe choices, while the Farfetch Fix service enables consumers worldwide to repair and restore their luxury items, helping to expand their lifespan and reduce the number of items that end up in landfill.

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Kristen Bell Has Been Carrying This Luxe Bag for Years and We re Finally Making the Investment

When it comes to investment pieces, you have to be super strategic. If you re dropping hundreds of dollars on an accessory, it better be high quality, versatile, and durable. And unlike designer shoes, which inevitably experience wear and tear, or sunglasses, which are easily scratched or lost, luxe handbags stand the test of time. BIPOC owned brand Senreve is quickly earning a reputation as one of the most reliable luxury handbag brands out there, thanks to the stars toting them around Hollywood on repeat.


We re not just talking about one A lister carrying a Senreve purse several times over the span of a few months  no, celebs like Anna Kendrick, Priyanka Chopra Jonas, Selma Blair, and Jessica Alba have been spotted with the bags in hand for years, proving that they aren t just a flash in the pan fad. Kristen Bell, one of Senreve s most loyal famous fans, often steps out wearing the Aria Belt Bag, like she did just today. The Good Place star shared an elevator mirror pic to Instagram with the purse strapped around her waist (while wearing a stunning green leather suit, BTW.)
Buy It! Senreve Aria Belt Bag in Noir Vegan Leather, $495, senreve.com


Bell is sporting the Aria Belt Bag in the noir shade of vegan leather, which is scratch, stain, and water resistant. With a removable leather strap, this versatile purse can be worn as a crossbody, clutch, sling bag, or belt bag (aka, an upgraded fanny pack.) The popular Senreve handbag comes in a wide variety of colors in six different leather finishes, ranging from embossed to pebbled, all handcrafted in Italy. 


Unlike traditional fanny packs, the Aria Belt Bag can fit everything you need on the daily: your cell phone (up to an iPhone 8 Plus), wallet, chapstick, headphones, hand sanitizer, a face mask, and more. Plus, an exterior slip pocket under the front flap provides easy access to essentials, like your ID or metro card. Easily elevate the handbag by swapping the leather strap with Senreve s beveled chain or statement shoulder strap.


RELATED: There s Now an Adorable Mini Version of That Luxury Handbag So Many Celebrities Own
We re not going to lie: Senreve handbags do cost a pretty penny, but with luxurious materials, smart design, and high quality craftsmanship, they re worth the investment. Plus, this weekend only, Senreve is offering a free gift with any purchase over $300  which is an expected price point for most of the brand s pieces, anyway. Snag a stylish face mask ($65) when you spend over $300, a star charm ($85) for any purchase over $500, and a carte folio (aka, a mini wallet that costs $175) when you spend $700. 
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The house continues to celebrate its 100th year as it pays tribute to the disco age in a musical new campaign.

By now, you will be well aware that Gucci is in the midst of a year long celebration of its 100th anniversary. And, in the name of keeping the party going, Alessandro Michele unveils the Gucci 100 collection with a musical campaign.


In a bid to ensure that its latest collection is just as celebratory as those that have come before it, Gucci has turned to the wonders of retro funk to showcase its new cuts in a stunning new campaign video. Featuring RTW pieces and accessories galore  all of which are boldly boast the Gucci 100 logo and sweet lyrical references  the Joshua Woods shot display hopes to transport watchers into the depths of the disco age with the hazy scenes of Gucci adorned singers offering up renditions of classic 80s tracks such as  The R  and  You Got Good Taste   all of which have been hand picked by Creative Director Alessandro Michele.


 The centennial, for me, represents an opportunity to bear witness to Gucci s eternal vitality that year after year, is reborn, it renews itself, reestablishing an unusual relationship with contemporaneity as a boy, forever young, observing the world with a powerful vision,  explains Alessandro Michele when speaking on Gucci s latest campaign.  I recognised the manifestation of its youth in its having intercepted and traversed, for one hundred years now, popular culture in all its forms. Above all, in music: the only medium, aside from fashion, more reactive to the times that mutate and mark the new, the today, the now. 
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Saks Fifth Avenue Teams Up With Gucci 100, Rag & Bone for Initiatives

Saks Fifth Avenue is the exclusive U.S. wholesale partner for Gucci 100, the limited edition capsule collection that honors the fashion house s centennial year. The brand has taken over the retailer s Fifth Avenue windows through Oct. 13.


The windows complement Gucci 100 s dedicated pop ups throughout the U.S. (which includes a recently opened 18,000 square foot one in New York s Meatpacking District) and showcase the collection in an immersive, multidimensional environment, including perimetral arches, LED and reflective floors.
These design elements are repeated throughout the Gucci 100 installations inside Saks  New York City flagship, located on the main floor atrium, Women s Designer on three and Men s Designer on seven. The collection is available to shop for a limited time.


The collection features ready to wear and accessories, and takes its cue from music and pop culture with lyrics from songs that mention Gucci featured throughout the assortment, including  Mine is mine, Gucci Seats reclined,  from  The R  by Eric B. and Rakim;  This one s dedicated to all you Gucci bag carriers out there, it s called,  You got good taste,  from  You Got Good Taste  by The Cramps, and  And the men notice you with your Gucci bag crew,  from  F?k Me Pumps  by Amy Winehouse.


Also happening at Saks is a pop up experience from Rag & Bone, through Oct. 18. Located in the Barneys at Saks department on the fifth floor of the flagship, the pop up features Rag & Bone outerwear, accessories (scarves, ponchos and beanies) and footwear, including a lug sole pull on boot in a water resistant recycled stretch fabric. The pop up resembles an environment of adventure and exploration.
They have designed an inflatable canopy to frame the raw wood exterior walls and brushed steel fixtures. A custom screen streaming outdoor landscape is projected on the base of the pop up, with an adjacent mirrored wall and ceiling to create the effect of standing in a never ending forest. In addition to the pop up, the collection will be available to shop at Saks.com. Elements of the pop up build will also be on display at Saks Fifth Avenue stores in Boston and Troy, Mich.
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Inside Gucci Vault, a New Online Concept Store Full of Beautiful Things

Something old, something new. Modern fashion has always been enamoured with the past   resurrecting ideas from history to rediscover newness in their forms, whether that be retrospection of recent decades or the digging up of renaissance costume or medieval garb for out there statements. Gucci s Alessandro Michele has roamed further than most   he loves the 70s, sure, but he s referenced everything and indeed everyone from Lucrezia Borgia to Liberace in his richly decorated styles.  The past is a bridge to the future. It s the only passageway, somehow,  Michele said, this past week in Milan.  The past is very present in fashion. It s difficult to defeat the past. 
If you can t defeat them, join them. Alessandro Michele s Milanese speech chimed not with a Gucci show at Milan s Spring/Summer 2022 fashion week   the next by Gucci is slated for this autumn, to be shown in California   but with a new retail venture they re calling Gucci Vault.  We called it Vault because a vault is a storage place for beautiful things,  Michele said. Vault is an online concept store, mixing together old and new: old Gucci, and a tranche of new designers, all specially curated by Michele and his magpie eye.  It s related to my passion for vintage. It is clear I love vintage,  Michele said, laughing, dressed in clothes that were new but looked old (including a dancing pair of earrings that could ve been snatched from the lobes of the 19th century Empress Eugenie.  I love old things, they are present in my life with contemporary things. 


The vintage pieces in Vault have been selected from suppliers and auction houses across the world, reconditioned and in some cases customised by Michele and his team. They re an esoteric clutch: clothes, of course (including a leather trimmed Gucci monogram dress that s a dead ringer for one sported by Lady Gaga in the forthcoming Gucci biopic) but also a set of china in the house s Flora print, and a clutch of weird cups with handles in the shape of animal heads (very Michele).  These things are from the past, we are in the present but this may be an introduction to the future,  he said.
The pieces are joined by the work of new designers; some originally highlighted in the altruistic GucciFest videos of November 2020, when the label offered its online platform to emerging talent.  This is a free space, a democratic space,  Michele said, and the clothes sold as Vault opened its (digital) doors include those by designers Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles de Vilmorin, Jordanluca, Yueqi Qi, Rave Review, Gui Rosa, Bianca Saunders, Collina Strada, Boramy Viguier, and Rui Zhou.  There s no rule to this selection,  Michele said.  It s about their beauty and power.  Each piece   old or new   comes in special Gucci packaging tailor made for the item.


The reference point, according to Michele, were concept stores of the 1990s and early 2000s   mostly long gone, and including Maria Luisa and Colette in Paris, and the Pineal Eye in London.  They were shrines of research rather than shopping,  Michele said. He sees his Gucci Vault as something deeper and more meaningful than mere retail. That said, it s filled with pieces people will want to buy   not least Michele himself. There s a 1972  Jackie  bag that, he said, was difficult to part with.  Now the bag is available, but I may go and buy it,  he confessed.
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Exclusive: Gucci Blends Fashion And Music With The Gucci 100 Collection

Gucci celebrates an epic milestone this year: 100 years of being one of the world s premier fashion labels. Founded in 1921 as a leather goods company specializing in luggage and handbags for elite Italian travelers, Gucci has undergone countless reinventions over the years notably in the  80s, when it became the go-to brand for musicians, especially American rappers. Dapper Dan of Harlem famously pirated Gucci during that decade, setting in motion a streetwear craze for the GG logo and making it synonymous with palpably cool street style. Gucci s unique ability to remain relevant and at the forefront of pop culture writ large inspired creative director Alessandro Michele to create the Gucci 100 collection, which honors the brand s place in the cultural zeitgeist.


 The centennial, for me, represents an opportunity to bear witness to Gucci s eternal vitality that year after year, is reborn; it renews itself, reestablishing an unusual relationship with contemporaneity as a boy, forever young, observing the world with a powerful vision,  Michele exclusively tells ELLE.com.  I recognized the manifestation of its youth in it having intercepted and traversed, for one hundred years now, popular culture in all its forms. Above all, in music: the only medium, aside from fashion, more reactive to the times that mutate and mark the new, the today, the now. 
Harnessing the joint power of fashion and music, Michele created Gucci 100 as an homage to the two creative mediums. According to Musixmatch, a music database that collaborated with the House on this project, Gucci has been mentioned in no less than 22,705 songs since its inception (yes, you read that correctly). Michele capitalizes on the brand s rich lyrical history by emblazoning ready-to-wear, accessories, and leather goods with the Gucci 100 logo, as well as three phrases containing  Gucci  from three songs:  Music is Mine Gucci Seats Reclined  from  The R  (1988) by Eric B. & Rakim,  This One s Dedicated To All You Gucci Bag Carriers Out There It s Called You Got Good Taste  from  You Got Good Taste  (1983) by The Cramps, and, my personal favorite,  And The Men Notice You With Your Gucci Bag Crew  from Amy Winehouse s  Fuck Me Pumps  (2003).
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Fine wine beats cars, handbags as luxury investment report

Fine wine has outperformed other luxury goods, from expensive cars to watches, as an investment prospect over the past year, shows new data.
Fine wine topped the charts in the latest Knight Frank Luxury Investment Index, outperforming other collectibles like high end watches, cars, jewellery and art.


Its  fine wine icons index  rose in value by 13% in the 12 months to the end of June 2021. Watches were the nearest challenger, with this index up by 5%, followed by cars, up 4%.


While Knight Frank s report didn t name specific labels, it provides more evidence of growing interest in investment grade wine, backing up data from elsewhere in the sector.


 Wine is doing really well, not going crazy, but growing nicely,  said Nick Martin, CEO of the Wine Owners exchange, which compiled the fine wine index for Knight Frank.


While the fine wine market has been growing,  there are no signs of over exuberance , Martin added.


He said Wine Owners had noted buyer interest in celebrated, older vintages of Bordeaux, particularly 2000 and 1996, and that he sees no end to market momentum for the time being.


 It helps that the market is becoming much broader with more of the next generation starting to build their own collections. 
Rare whiskies and Hermès handbags relinquished their spots at the top of the annual Knight Frank s luxury index. In the 2021 edition, sub indices for whiskies and handbags saw declines of 4% and 3% respectively.


Yet whiskies were the top performing category tracked by Knight Frank over the past 10 years, with the  rare whisky  sub index rising by 483%.


Fine wine has still increased by 119% in that time, placing it fourth in the 10 year investment ranking.


While there are never any guarantees of returns on investment, other analysts, as well as merchants, have also reported fine wine market growth in recent months.


The Liv ex 100 index   which tracks global trade prices for 100 of the world s most sought after wines   had seen 16 months of consecutive gains up to the end of August.
Buyer interest has ranged from top end Italian and Californian wines to vintage Champagne, but 2021 has also been notable for resurgent interest in top Bordeaux, led by the first growths.


Demand for blue chip Burgundy, such as Domaine de la Romanée Conti or Armand Rousseau, also appears to have dispelled previous speculation that prices may have peaked.


There has been  a significant uptick in prices  for Burgundy s superstar wines, according to Matthew O Connell, head of investment at merchant Bordeaux Index, who spoke to Decanter s Market Watch for the upcoming November 2021 issue.


As previously reported by Decanter.com, there is also evidence of more people drinking fine wine at home during past 18 months.

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Meet The 22 Year Old Luxury Handbag Designer Who Hopes To Catch The Eye of Beyoncé

Before she founded a luxury handbag brand named after herself, this Togo native was bullied for her name when she moved to the United States at six years old.


Now, people all over the world are pronouncing her name while rocking her stylish handbags.


Hogoè Kpessou, 22, launched her brand last October to wash away the negative association she felt toward her name. Now, it represents luxury.
 I have people asking me how to say my name properly and asking how to spell it,  she told Insider.  That was a good choice on my part. 


Kpessou launched her brand known for backpacks emblazoned with bumblebees with $10,000 from her mom. She expects to hit seven figures by the beginning of next year.
Since the brand s launch, the company has made nearly $500,000 in sales with a 3,900% transaction increase, according to the outlet. The company s social media traffic has grown 31,000% and direct site traffic has grown 50,000%.
This year, Kpessou released a collection of bags adorned with fireflies and expanded the color selection of her bumblebee backpacks. She plans to enter wholesale, create apparel, and catch the eye of Beyoncé, whose nickname is  Queen Bee,  the Insider reported.


 That would just be perfect,  Kpessou said about getting the singer s attention.


Before she launched her brand, Kpessou sold candles and poetry books online. At the same time, she worked as a sales representative at the insurance company Florida Blue. On the weekends, she worked at a local restaurant and delivered food for Uber Eats.


Now that her company is launched, she finds separating her brand s identity from her personal one a challenge. She s also working to establish boundaries between herself as a person and as a founder.
 I ve always been a yes ma am, no sir type of person,  she said.  But I can t rely on people who don t necessarily know the challenges of starting something from the ground up telling me how to proceed. 


Her advice to other business owners is to  keep the vision of what you want your business to be at the forefront. 


She says now is the best time to start a business. According to Insider, the number of Black owned businesses launched since July 2020 is on the rise, all while self employment continues to increase and consumers continue to spend money at companies they support.


 We re entering a renaissance,  Kpessou continued.  I think it s a beautiful thing. 


Kpessou currently runs the company alone and is seeking to hire at least five more people in the next two months to help with customer service and packaging.


In the meantime, the business owner is managing burnout by writing and seeing her therapist often. She also taught herself Korean and plans to get back into exercising.


 I need to find out how to make the gym my comfort zone again. 
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Frugal fashionistas have last laugh with sliced-and-diced handbags

Switched-on entrepreneurs and pennywise fashionistas have found a hack to the ever accelerating product cycles being foist upon the market by the Guccis of the world.
 
The answer is harvesting old handbags to make something new. 
 
Lee Soo-kyeong, 36, an office worker in Seoul, sent her decade-old Louis Vuitton handbag to a chop shop. She paid the company 300,000 won ($257), and voilà, it was returned to her in the form of a small cross-body bag and a wallet.
 
 The tote bag was very expensive when I bought it a decade ago. I couldn t use it because the design was so out of fashion, but it was too good to throw away,  Lee said.  I tried to sell it through a secondhand online market, but the maximum amount I could receive was only about 200,000 won."
 It cost at least 500,000 won to buy a new wallet from a luxury brand,  she added.  I m happy that I could get a new bag plus a wallet using an old bag that I haven t used for few years. 
 
According to Leather Monster, a company specializing in the slicing, dicing and reconfiguring of luxury products, the number of orders is up five-fold these days compared to 2019. Louis Vuitton and Gucci are the two most popular brands in the world to stitch into new products, as most of bags from the brands are made of polyvinyl chloride, which can easily be cut and redesigned. They have unique patterns that can be used in making new bags.
 
Most people ask for big bags to be made into smaller bags with the increasing popularity of smaller items, such as phone-holder bags, according to Leather Monster. Young people consider sending their luxury goods in for an overhaul even though the repurposed products are no longer covered for after-sales service by brands.
 
Customers can customize the design depending on their taste, which attracts young people.
They share photos of their new-old bags via social media.
 
 Although it is true that fashion goes around and comes around, storing old big-sized bags without using them is such a waste of space, energy and money,  said a source from the fashion industry.  It s also a lot of work to store leather bags because people must clean them regularly. 
 
The market for remaking bags is growing, along with the resale market.
 
 As more Koreans now consume luxury goods, there is an emerging market related to the products, including reselling and repurposing,  said Seo Yong-gu, a business professor at Sookmyung Women s University.  This market will grow as much as the luxury market in the future. 
 
Lee Eun-hee, a professor who teaches consumer science at Inha University, agrees with Seo.
 
 Although young people earn less than the older people, they have a strong desire to own luxury fashion items,  said Lee.  In order for them to own various items at cheap prices, demand for repurposing or refurbishment is likely to rise."
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These Are The Vintage Bags To Invest In Right Now

From Gucci s classic Jackie bag to Louis Vuitton s Speedy 30, vintage bags are soaring in value on the resale market. 
Whether it s down to pandemic induced nostalgia or ever growing environmental concerns, there s undoubtedly been a vintage resurgence of late. And that s particularly the case when it comes to vintage handbags, which are soaring in popularity among millennial and Gen Z consumers right now.

In fact, The RealReal s 2021 Luxury Resale Report has found that vintage bags are actually performing better on the resale market compared to their modern day counterparts. The average sale price of a vintage Gucci Jackie bag ? named after its biggest fan, Jackie Kennedy ? has gone up by 101 per cent to $480 (£349), while the average sale price of a Louis Vuitton Speedy 30 has risen by a quarter to $739 (£537) since 2019. 
It s no surprise that timeless classics such as the Chanel Flap bag are still in high demand (in fact, vintage obsessive Rihanna recently invested in a pre loved version), with its average sale price up by 54 per cent to $4,503 (£3,270) since 2019. Hermès also remains a safe bet, with vintage Constance bags now averaging a resale value of $6,917 (£5,023). Meanwhile, the Birkin and Mini Kelly II ? whether vintage or new ? fetch substantially more on the resale market compared to their RRPs. 
 We ve seen younger generations embrace luxury like never before ? they have been quick to adopt luxury as a new form of investment, understanding that luxury goods can yield high returns,  Sasha Skoda, head of women s at The RealReal, tells British Vogue. 

The popularity of the vintage Jackie may well be down to Gucci reissuing it for autumn/winter 2020 ? so expect a rush on preloved Gucci Diana bags in the coming months, after the Italian fashion house brought back the 1990s classic popularised by Princess Diana in July.  When an iconic style is reissued, there is a parallel increased demand for its vintage counterparts,  Skoda explains.  Our shoppers are still wanting to be trendy, but on their own terms. 

All this shows that vintage is not only the more eco friendly option, but also a safe investment too.  We re seeing a proven ability to retain value across multiple styles,  Skoda concludes.  Vintage handbags have become their own unique market; we know the demand is fuelled by a desire for uniqueness and something special. 

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