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Exclusive: Gucci Blends Fashion And Music With The Gucci 100 Collection

Gucci celebrates an epic milestone this year: 100 years of being one of the world s premier fashion labels. Founded in 1921 as a leather goods company specializing in luggage and handbags for elite Italian travelers, Gucci has undergone countless reinventions over the years notably in the  80s, when it became the go-to brand for musicians, especially American rappers. Dapper Dan of Harlem famously pirated Gucci during that decade, setting in motion a streetwear craze for the GG logo and making it synonymous with palpably cool street style. Gucci s unique ability to remain relevant and at the forefront of pop culture writ large inspired creative director Alessandro Michele to create the Gucci 100 collection, which honors the brand s place in the cultural zeitgeist.

 The centennial, for me, represents an opportunity to bear witness to Gucci s eternal vitality that year after year, is reborn; it renews itself, reestablishing an unusual relationship with contemporaneity as a boy, forever young, observing the world with a powerful vision,  Michele exclusively tells ELLE.com.  I recognized the manifestation of its youth in it having intercepted and traversed, for one hundred years now, popular culture in all its forms. Above all, in music: the only medium, aside from fashion, more reactive to the times that mutate and mark the new, the today, the now. 
Harnessing the joint power of fashion and music, Michele created Gucci 100 as an homage to the two creative mediums. According to Musixmatch, a music database that collaborated with the House on this project, Gucci has been mentioned in no less than 22,705 songs since its inception (yes, you read that correctly). Michele capitalizes on the brand s rich lyrical history by emblazoning ready-to-wear, accessories, and leather goods with the Gucci 100 logo, as well as three phrases containing  Gucci  from three songs:  Music is Mine Gucci Seats Reclined  from  The R  (1988) by Eric B. & Rakim,  This One s Dedicated To All You Gucci Bag Carriers Out There It s Called You Got Good Taste  from  You Got Good Taste  (1983) by The Cramps, and, my personal favorite,  And The Men Notice You With Your Gucci Bag Crew  from Amy Winehouse s  Fuck Me Pumps  (2003).
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