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Saks Fifth Avenue Teams Up With Gucci 100, Rag & Bone for Initiatives

Saks Fifth Avenue is the exclusive U.S. wholesale partner for Gucci 100, the limited edition capsule collection that honors the fashion house s centennial year. The brand has taken over the retailer s Fifth Avenue windows through Oct. 13.


The windows complement Gucci 100 s dedicated pop ups throughout the U.S. (which includes a recently opened 18,000 square foot one in New York s Meatpacking District) and showcase the collection in an immersive, multidimensional environment, including perimetral arches, LED and reflective floors.
These design elements are repeated throughout the Gucci 100 installations inside Saks  New York City flagship, located on the main floor atrium, Women s Designer on three and Men s Designer on seven. The collection is available to shop for a limited time.


The collection features ready to wear and accessories, and takes its cue from music and pop culture with lyrics from songs that mention Gucci featured throughout the assortment, including  Mine is mine, Gucci Seats reclined,  from  The R  by Eric B. and Rakim;  This one s dedicated to all you Gucci bag carriers out there, it s called,  You got good taste,  from  You Got Good Taste  by The Cramps, and  And the men notice you with your Gucci bag crew,  from  F?k Me Pumps  by Amy Winehouse.


Also happening at Saks is a pop up experience from Rag & Bone, through Oct. 18. Located in the Barneys at Saks department on the fifth floor of the flagship, the pop up features Rag & Bone outerwear, accessories (scarves, ponchos and beanies) and footwear, including a lug sole pull on boot in a water resistant recycled stretch fabric. The pop up resembles an environment of adventure and exploration.
They have designed an inflatable canopy to frame the raw wood exterior walls and brushed steel fixtures. A custom screen streaming outdoor landscape is projected on the base of the pop up, with an adjacent mirrored wall and ceiling to create the effect of standing in a never ending forest. In addition to the pop up, the collection will be available to shop at Saks.com. Elements of the pop up build will also be on display at Saks Fifth Avenue stores in Boston and Troy, Mich.
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