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How Aspinal of London reworked a cult handbag for the new season

Its an impressive feat for any designer to court a fan base as varied as HRH The Duchess of Cambridge, Gigi Hadid, Olivia Palermo and Selena Gomez, but for Aspinal of Londons creative director, Mariya Dykalo, it doesnt come as a surprise.  Fans of Aspinal share a sense of sophistication and an eye for timeless, elegant designs,  she tells Harpers BAZAAR UK.  The women who carry our handbags make decisions that they know will last beyond a single season.  In a fashion climate where the lifespan of trends seems ever shorter and the speed and ubiquity of fast fashion more breakneck than ever, Aspinals timeless ethos is one that is finding a loyal and growing audience.  In todays world, its so important to buy less but buy better,  Dykalo insists.  Customers dont want to make a purchase that will go out of fashion in a year or less. 
It was for this reason that Dykalo and the Aspinal team decided to revisit the brands heritage for the new season, crafting a collection that reworks its iconic  Mayfair line in new sizes, colours, and finishes. The boxy shape  complete with a chic top handle and practical cross body strap  combined with the croc print finish and gold hardware details has made the Mayfair a consistent bestseller since its inception. Gomez wore a white iteration with a leggy, all black ensemble while out in New York City, while The Duchess of Cambridge owns multiple versions, including classic black, soft taupe, and burgundy.  Its one of our most versatile silhouettes,  says Dykalo.  It strikes the perfect balance between an everyday crossbody, and an elegant evening bag. 
For the new collection  dubbed  Mayfair Mania  Dykalo and her design team reworked the classic style with five new limited edition metallic finishes, which are available exclusively online. The perfect update for the impending party season, the shades include bronze, blue and rose gold, all finished with the brands signature quilted chain strap.  I was thinking a lot about how to innovate this style through new colours while still retaining the core beauty of the bag, and metallics were an intuitive direction,  says Dykalo.  We wanted to create an explosion of opulence and glamour  something unexpected, wondrous and desirable. 
The team also experimented with size, re releasing the Midi, Mini and Clutch styles in a classic palette of midnight blue, mocha, ivory and black, but also introducing a brand new  Nano shape into the fold. Adorable and micro, the petite Nano is only big enough to house a credit card, a lipstick and your house key  but what else does one need for a glam night on the town these days? As the fashion world embraces the fabulous frivolity of a return to the Roaring Twenties, pragmatism and sensibility are suddenly on the outs and joy making for its own sake is back on the menu. On that front, there are few pieces that scream fun for the sake of fun, such as a nano sized metallic blue handbag, particularly one that can be clipped onto its larger, more sensible siblings as an adorable bag charm for an elevated 9 5 look.
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